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        Creating a good pair of jeans with built-in value, focusing on handwork, quality materials, and a perfect fit that offers a timeless sensibility felt enormously relevant as a brand that focuses on less and better products. 

        • 1 pair of jeans uses 100 litres of water in a traditional laundery.
        • Our supplier´s sustainable laundry uses 20-35 litres of water per pair of jeans.
        • A saving of 65-80 litres per pair of jeans.
        • We only use sustainable washing with ozone, sustainable bleaching and laser.
        • All the chemicals we use are GOTS and Blue Sign certified and are produced from micro-organysma.
        • We minimise processes in order to cut down on energy use.
        • Our supplier´s laundery is newly installed using the latest JEANOLOGIA technology making it enery effecient.



        The decision to use traditional silk is because it is a sustainable fabric and because traditional textiles and craftsmanship techniques are essential to Inan Isik:

        • Silk production is considered to have a very low water footprint and produces almost zero percent waste.
        • Silk also has naturally healthy and hypoallergenic qualities.
        • Silk has flame retardant and antibacterial properties.
        • Silk is biodegradable within a couple of years compared to hundreds of years for synthetic materials and doesn’t emit toxins while it biodegrades as synthetic fabrics do.
        • Silk has massive potential (if produced ethically) to provide many regions of the world and women in those countries with a source of sustainable income.